An animation of cute and colorful characters and content for social media, pre-launching the Galaxy Z Flip 5 and announcing Samsung’s ‘23 Unpacked event. A global (D)OOH takeover on iconic locations such as Piccadilly Circus and Times Square.

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CREATIVE DIRECTOR / Emma Mällinen, Ramona Todoca

COPYWRITER / Jowi Len Kemper

ART DIRECTION / Juliana Migueis

AGENCY / Wieden+Kennedy - Amsterdam

July '23