WERELDMUSEUM

A nationwide campaign, uniting four prominent Dutch museums under one name and future-proofing their brand identity. To launch it, a campaign landed in cities across the Netherlands and included (D)OOH, paid + organic socials, and spreads in national newspapers.

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CREATIVE DIRECTOR / Emma Mällinen

COPYWRITER / Jowi Len Kemper

ART DIRECTION / Thomas Payne

AGENCY / Wieden+Kennedy - Amsterdam

October '23